How to Make Networking Feel Less Awkward
By: Mike Esposito, CFRE and Jonny Imerman
If the word “networking” makes you think of name tags, forced icebreakers, or conversations that feel more like pitches than people, you’re not alone. But at its core, networking is about genuine connection, and a little intention goes a long way.
Nobody knows this better than my friend Jonny Imerman. We met over two years ago at a networking event, and he’s one of the most positive, extroverted people I’ve ever encountered- someone who makes the most of every conversation. Jonny founded Imerman Angels in 2006 after being diagnosed with cancer in his twenties, building a global network to provide one-on-one emotional support for cancer patients and survivors. He’s also the co-founder of CLOZTALK, a B Corp he runs with his brother that partners with nonprofits to raise awareness through mission-driven apparel.
If you know me, you’ll know that I’m pretty comfortable at networking events myself. But I knew that Jonny’s perspective would enrich my own thoughts– so I asked him. And he delivered!
Here are our best recommendations on how to make your next networking event more enjoyable and productive.
Couldn’t find a good photo of us, so I made one. (Yes, Jonny’s cropped in 😂)
1. Skip the Big Goals
Don’t walk in thinking you need to talk to 20 people or land a client. Focus on quality over quantity—it takes the pressure off and usually leads to more meaningful conversations.
-Mike
2. Be Curious
Wonder who they are, what shaped them, and what brought them to this moment. Curiosity opens doors.
-Jonny
3. Approach Someone Who is Standing Solo
It’s often easier (and more appreciated) than trying to join a group mid-conversation.
- Mike
4. Ask About Something Out of the Ordinary
Try to uncover a surprising or unusual story. Those make the conversation and the person easier to remember.
-Jonny
5. Start Simple
I typically start with basic questions- name, borough/neighborhood, connection to the event, profession- before diving into the important ones like, Are you a Yankees fan? (Just kidding!)
-Mike
6. Ask More Questions
People love to feel seen and heard- especially when they’re not expecting it.
- Jonny
7. Let the Conversation Unfold
Don’t force it. Some of the best moments happen when you’re not trying to steer.
-Mike
8. Look for Shared Interests and Passions
Whether it’s a mutual love of tacos or a shared home state, finding common ground builds instant connection.
-Jonny
9. Don’t Disappear Afterward
If it’s a great convo, connect on LinkedIn or trade cards, and make sure to follow up.
-Mike
10. Think Beyond the Moment
Ask yourself who else you know that they should know. Adding value is the best follow-up you can offer.
-Jonny
Whether you’re an introvert, extrovert, or somewhere in between, the best way to connect is simple: really focus on the person you are interacting with. Real relationships start with listening!